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SLC+ > Part-time Programs & Professional Learning > Business > Marketing

Marketing 1 [CSSL43]   

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Prerequisite: A pass standing in grade 12 English at the general level, or equivalent. No Textbook Required.
Software required: MS Word.

  • Marketing 1 [CSSL43]
  • Fee: $410.32
    Delivery: Online - OntarioLearn
    Course Code: CSSL43
    Dates: 10/3/2022 - 1/9/2023
    Course hours: 45
    Credits: 3.00

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