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SLC+ > Part-time Programs & Professional Learning > Business > Marketing

Marketing 2 [CSSL44]   

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

Prerequisite: Marketing 1. A pass standing in grade 12 English at the general level, or equivalent.

Software required: MS Word.

No Textbook required.

 
  • Marketing 2 [CSSL44]
  • Fee: $410.32
    Delivery: Online - OntarioLearn
    Course Code: CSSL44
    Dates: 9/13/2022 - 12/20/2022
    ONLINE REGISTRATION FOR THIS SECTION IS CLOSED.
    To inquire about this course contact lifelonglearning@sl.on.ca.
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