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Online and Continuing Education > Business Management – Entrepreneurial Certificate

Retail Management [CSDU123]  

This course follows a managerial, practical approach to retailing, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing, and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of retailing strategies and concepts to practical case problems. The students will be exposed to all of the essential ingredients such as: the complex nature of the Retail Industry, Retail Strategies, the competitive behaviour of Retail Institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues. Prerequisite: Marketing 2. A pass standing in grade 12 English at the general level, or equivalent. Textbook required.

 

Retail Management [CSDU123]

Course Code: CSDU123

Date: 9/8/2020-12/15/2020

To register for this course or for more information contact oceregistration@sl.on.ca

Please check back next term. Registration opens:

August - Fall Term
December - Winter Term
April - Spring/Summer Term

 

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Brockville
2288 Parkedale Avenue
Brockville, ON K6V 5X3
Cornwall
2 St. Lawrence Drive
Cornwall, ON K6H 4Z1
Kingston
100 Portsmouth Avenue
Kingston, ON K7L 5A6