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Continuing Education

Strategic Management of Campaigns [CSAL165]   

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology are addressed. This course has mandatory chats and mandatory group work. No Textbook Required.

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