Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. Prerequisites: Introduction to Social Media; Developing a Social Media Strategy; Monitoring & Measurement; and Digital Communication. NOTE: This course has mandatory chats and mandatory group work. No textbook required.