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SLC+ > Part-time Programs & Professional Learning > Business > Marketing

Monitoring & Measurement (8 weeks) [CSAL182]   

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

 
  • Monitoring & Measurement (8 weeks) [CSAL182]
  • Fee: $410.32
    Delivery: Online - OntarioLearn
    Course Code: CSAL182
    Dates: 11/1/2022 - 12/27/2022
    Course hours: 42
    Credits: 3.00

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  • Monitoring & Measurement (8 weeks) [CSAL182]
  • Fee: $410.32
    Delivery: Online - OntarioLearn
    Course Code: CSAL182
    Dates: 9/13/2022 - 11/8/2022
    ONLINE REGISTRATION FOR THIS SECTION IS CLOSED.
    To inquire about this course contact lifelonglearning@sl.on.ca.
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