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Continuing Education > Part-time Programs & Professional Learning > Business > Marketing

CRM and Selling [CSSE72]   

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube. Textbook required.
  • CRM and Selling [CSSE72]
  • Fee: $410.55
    Delivery: Online - OntarioLearn
    Course Code: CSSE72
    Dates: 5/13/2025 - 8/19/2025 
    ONLINE REGISTRATION FOR THIS SECTION IS CLOSED.
    To inquire about this course contact lifelonglearning@sl.on.ca.
    This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube. Textbook required.
 

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