Due to the COVID-19 pandemic, options to engage in events virtually became a necessary shift to meet the demands of public safety. The hybrid event planning market saw a huge increase in uptake to fill these needs, while creating environments that still foster a sense of connection and belonging among participants. Now with most restrictions lifted, the question remains whether there is still a place for hybrid events within the event hosting industry. The answer to that is a resounding yes; hybrid events have proven themselves to open up the possibility of attending events to people from all over the globe, increasing potential participation and reach, and therefore revenue streams.
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