This course provides students with the opportunity to apply their learnings and appropriate concepts through a series of reports, modelling a non-profit organization and/or having direct contact with one. Students analyze existing fundraising practices and make recommendations for enhancements. Acting as members of a Board of Directors, students provide recommendations for improvement for the benefit of the organization and the future of the cause. This course has mandatory chats and mandatory group work. Prerequisites: Introduction to Fundraising, Fundraising as Management Process, Methods of Fundraising, Donor Relationships in Fundraising and Strategic Management of Campaigns. No Textbook Required.
The funding relationship between the charitable sector, corporations and individual donors is integral to fundraising. Students explore the needs and motivations of donors (corporations or individuals) and what sustains long-term partnerships with the non-profit sector. They also learn to identify, analyze and rate potential prospects and prepare a solicitation approach accordingly. This course has mandatory chats and mandatory group work. Corequesite: Introduction to Fundraising No Textbook Required.
Accountability and transparency are key in today's society. Students develop realistic marketing, communication and financial plans that reflect the budgetary obligations of an organization, learn how to inspire general public interest and establish trust in the brand of the organization they represent. Students learn the importance and role of marketing, public relations and financial management in the world of fundraising. This course has mandatory chats. No textbook required.
Students gain an overview of the principles, ethics and practices of professional fundraising and a systemic examination of the critical thinking strategies and preparation that is required before an organization can engage in successful fundraising. Students examine the evolution of fundraising in North America, the role the voluntary sector plays in today's society and the changing nature of the position of a fundraising professional. Students also analyze the needs of an organization and apply fundraising approaches that best suit the organization's needs. This course has mandatory chats. No textbook required.
Issues and processes involved in designing, planning and organizing special events are presented. Students examine the organization, advantages and disadvantages of special events as a fundraising technique including tasks and responsibilities, working with committees, creative development of event concepts, scheduling and budgeting and strategies for maximizing profits from the event. Corporate partnerships and grant seeking, and entrepreneurial and third-party fundraising activities are also examined. Students develop fundraising plans according to the needs and capabilities of the organization they represent, such as finances and human resources. Relationships with the corporate sector and the means to identify their interest in fundraising are explored. This course has mandatory chats. No Textbook Required.
Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology are addressed. This course has mandatory chats and mandatory group work. No Textbook Required.