Digital Skills for Small and Medium Businesses   

Your digital customers won’t be next to you and your team when they engage your services. If they have questions, how can you support them? Learn to assess and leverage digital customer support tools that enhance customer experiences and ease the workload of digital customer support. 

An estimated 10% of the world’s population are differently abled. Can they use your digital services? Learners gain the necessary skills to assess the accessibility of digital platforms, products, and services to increase their market reach and learn how to create AODA- and WCAG-compliant documents.  

While you’re looking at this website, are you thinking about how it works? We hope not! Usable digital services are intuitive, efficient, satisfying to the customer, and they bring more customers through the door of a business. Conduct a comprehensive evaluation of the usability of your own digital services and implement techniques that improve the user experience.

Your business puts a lot of time and money into digital marketing. How do you know it’s working? Implement techniques to evaluate the effectiveness of your digital marketing campaigns and identify changes that make them even more irresistible to your clientele.  

A personalized experience has been a long-time competitive advantage of medium and small businesses. How can this be maintained in digital environments? Design personalized experiences for your digital customers to ensure that their journey through your digital services reflects and supports their individual goals.