Digital/Social Media   

Social media requires a different approach to communication and writing in terms of how you write, who you are communicating with and how your message is received. Using social media tools, learners practise and assess their social media writing capacity. Topics, such as generational preferences, integrating informal writing and communication for corporate purposes, personal branding and communicating appropriately to different target groups using different digital communication tools are explored.

NOTE: This course has mandatory chats. No textbook required.

This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment. This course has mandatory chats. Prerequisite: Marketing 2. No textbook required. 
Software Required: Students must purchase access to the simulation platform which is a mandatory requirement of the course. The online faciltator will email a direct link to each student at the beginning of the course to make the purchase. The cost is $60 USD.

 

In this digital marketplace, image capturing and a strong web presence are key to communicating effectively with current or prospective clients and to other successful professional practices. With professional image creation in mind, students have the opportunity to explore the practical groundwork of photo capture: focus, composition and exposure. Students will explore cost-effective website building platform options and learn about the questions to ask when retaining a professional website designer. Textbook required.

Youth in Canada today are the first generation to grow up in a digital world and they are transforming our culture and institutions. This course looks at the Internet and its role in shaping recent history and society. It examines the impact of digital media that empowers our youth to communicate, learn, play, shop and work differently from previous generations. It also provides analytical tools to anticipate and act on what lies ahead in the future. No textbook required. *NOTE: Students wanting to register for a General Education course as part of their certificate or diploma program should make sure to receive formal approval from their Program Coordinator. It should be noted that some general education courses are too close to the vocational specializations of specific programs and are therefore excluded as an option for students. It’s therefore important to receive formal approval before registration.