Digital/Social Media   

Youth in Canada today are the first generation to grow up in a digital world and they are transforming our culture and institutions. This course looks at the Internet and its role in shaping recent history and society. It examines the impact of digital media that empowers our youth to communicate, learn, play, shop and work differently from previous generations. It also provides analytical tools to anticipate and act on what lies ahead in the future. No textbook required.

This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment. This course has mandatory chats. Prerequisite: Marketing 2. No textbook required. 
Software Required: Students must purchase access to the simulation platform which is a mandatory requirement of the course. The online faciltator will email a direct link to each student at the beginning of the course to make the purchase. The cost is $60 USD.