Marketing   

Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. Prerequisites: Introduction to Social Media; Developing a Social Media Strategy; Monitoring & Measurement; and Digital Communication.

NOTE: This course has mandatory chats and mandatory group work. No textbook required.

Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. Prerequisites: Introduction to Social Media; Developing a Social Media Strategy; Monitoring & Measurement; and Digital Communication.

NOTE: This course has mandatory chats and mandatory group work. No textbook required.

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube. Textbook required.

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment. This course has mandatory chats. Prerequisite: Marketing 2. No textbook required. 
Software Required: Students must purchase access to the simulation platform which is a mandatory requirement of the course. The online faciltator will email a direct link to each student at the beginning of the course to make the purchase. The cost is $60 USD.

 

In this digital marketplace, image capturing and a strong web presence are key to communicating effectively with current or prospective clients and to other successful professional practices. With professional image creation in mind, students have the opportunity to explore the practical groundwork of photo capture: focus, composition and exposure. Students will explore cost-effective website building platform options and learn about the questions to ask when retaining a professional website designer. Textbook required.

This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches to create brand interest and ultimately brand loyalty. The advantages, pricing, and measurements of different types of media will also be explored. Prerequisite: Marketing 2. A pass standing in grade 12 English at the general level, or equivalent. Textbook required.

The world of advertising and promotion has changed dramatically with recent advancements in technology coupled with the pressure on organizations to meet the needs of many different target audiences. Marketers need to look beyond the traditional media to find new and better ways to communicate with their customer. Furthermore, marketers expect their promotional dollars to generate immediate sales and overall a positive return on investment. In this course students will build on and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. The course will focus on showing students how to utilize these tactics to capture the attention of the intended target market, communicate the planned message to generate a reaction.

Prerequisite: Integrated Marketing Communication 1 or Marketing Communication Management I.

Textbook required.

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

NOTE: This course has mandatory chats. No textbook required.

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

NOTE: This course has mandatory chats. No textbook required.

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Prerequisite: A pass standing in grade 12 English at the general level, or equivalent. No Textbook Required.
Software required: MS Word.

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). Prerequisite: A pass standing in grade 12 English at the general level, or equivalent. No Textbook Required.
Software required: MS Word.

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

Prerequisite: Marketing 1. A pass standing in grade 12 English at the general level, or equivalent.

Software required: MS Word.

No Textbook required.

This subject continues from an introductory marketing course and relates marketing theory and concepts to the creation of effective marketing strategies and strategic marketing management. This subject advances the study of marketing planning, buyer behaviour and market research distribution. Using metrics, students will evaluate the attractiveness of marketing opportunities and the impact of marketing decision-making. The successful student will be able to demonstrate the ability to solve marketing problems employing creative thinking and a disciplined application of marketing theory and principles. The student will be able to develop marketing strategies and make marketing decisions which achieve corporate objectives within the consumer, organizational and nonprofit sectors of the Canadian business environment. Prerequisite: Marketing 1. A pass standing in grade 12 English at the general level, or equivalent. Textbook required.

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

This course is designed to provide students with the basic concepts needed to understand sales and to sell effectively in a Business to Business environment. This course will provide students with a framework to prospect customers, prepare for sales calls and make strategic and ethical decisions to develop business. Prerequisite Recommended: Knowledge/experience in Marketing field. Textbook Required.

NOTE: Students must have access to a video camera or web cam to complete a oral/visual presentation. This course has mandatory group work.

Students focus on the skills required to successfully operate an interior decorating business. Emphasis is placed upon client consultation, sourcing, selling, operational management and financial management. Students develop their own business plan, which provides exposure to market research, marketing strategies and financial planning. Communication and interpersonal skills as well as professionalism are emphasized. No textbook required.

In this course you will be provided with a fundamental understanding of many of the different social media channels including the use of mobile apps and games for social media marketing. Once an understanding of the social media channels is established you will learn how to leverage the channels to engage audiences, and integrate with traditional media, in order to achieve marketing objectives. Textbook recommended.