Marketing   

Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. Prerequisites: Introduction to Social Media; Developing a Social Media Strategy; Monitoring & Measurement; and Digital Communication.

NOTE: This course has mandatory chats and mandatory group work. No textbook required.

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

NOTE: This course has mandatory chats. No textbook required.

Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. Prerequisites: Introduction to Social Media; Developing a Social Media Strategy; Monitoring & Measurement; and Digital Communication.

NOTE: This course has mandatory chats and mandatory group work. No textbook required.

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies. Prerequisite: Introduction to Social Media.

NOTE: This course has mandatory chats. No textbook required.

This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment. This course has mandatory chats. Prerequisite: Marketing 2. No textbook required. 
Software Required: Students must purchase access to the simulation platform which is a mandatory requirement of the course. The online faciltator will email a direct link to each student at the beginning of the course to make the purchase. The cost is $60 USD.

 

This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches to create brand interest and ultimately brand loyalty. The advantages, pricing, and measurements of different types of media will also be explored. Prerequisite: Marketing 2 Textbook required.

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

NOTE: This course has mandatory chats. No textbook required.

This course focuses on several important person-to-person relationship-building strategies that contribute to success in professional selling to the business-to-business (B2B) marketplace. Students will learn the fundamentals of relationship selling, the importance of prospecting for new clients, preparations for a sales call, and make strategic and ethical decisions to develop business. Students will learn the critical steps in the professional selling process and have the opportunity to demonstrate the completion of each stage of the selling process through varied techniques. This course has mandatory group work. Prerequisite Recommended: Knowledge/experience in Marketing field. Textbook required.

Software Requirements: Students must have access to a video camera or web cam to complete a oral/visual presentation.